Everything You Need to Know About Chatbots for Business Social Media Marketing & Management Dashboard

If you’re wondering which type of chatbot is right for your business, we’re here to explain how they work and what they can do for you. In the midst of a pandemic, Sephora stood out by using mobile chatbots in their stores. They started with Kik and later introduced the Sephora Reservation Assistant on Messenger.

For example, if someone responds, “Dog food,” you may deliver top brand recommendations or ask more questions about the dog, like the size or brand preference. Now, if someone had initially responded with “lizard,” this conversation would look different. With a projected global market size of over $1.3 billion by 2024 – chatbots are a hot topic in the social media marketing world. That’s because chatbots come in all shapes and sizes, leveraging messaging mediums like SMS text, social media platforms, and website pop-ups.

Pre-Sale Inquiry Responses

Also, set up a way for the chatbot to pass customers to a live person if needed, like with LiveChat, to keep customers happy. Thanks to its many integrations, you can enjoy a smoother and more user-friendly chatbot experience with ChatBot. You can easily access ChatBot through various platforms using the Chat Widget. In addition, chatbots can be integrated with platforms such as Facebook Messenger, Zendesk, and other popular CRM software via Zapier. For those running blogs or online stores through WordPress or Shopify, there are specific plugins and add-ons available for use.

H&M’s bot is a good example of how marketing bots engage customers and promote products and services. This includes spreading blog posts, podcasts, videos, or other forms of content. Such approaches save time and create a smooth experience for your customers. Content distribution through virtual assistants also helps businesses reach their audience more effectively. While sales (41%) and customer support (37%) are the most common use cases for chatbots, marketing (17%) is the third most common and one of the most effective ways to use them.

Boosting Engagement and Interaction

The reason consumers and businesses love chatbots is that they offer a fast response to inquiries. Faster response to customer questions can lead to increased sales, improved affinity, and increased trust. AI chatbots use machine learning, sentiment analysis, and natural language processing (NLP) to communicate with how to use chatbot for marketing users in a natural, humanistic and conversational way. Natural language processing then allows chatbots to replicate human patterns of speech and understand context. Being able to start a conversation with a chatbot at any time is appealing to many businesses that want to maximize engagement with website visitors.

This spike resulted in a comparable spike in customer service requests. To handle the volume, DeSerres opted for a customer service chatbot using conversational AI. They launched a live chat and chatbots on the website’s home landing page. Almost immediately, the lead generation kicked off as they had 100 chats of all new sales leads. In fact, there are chatbot platforms to help with just about every business need imaginable.

Customer service chatbot examples

With the rise of mobile and social shopping, brands are constantly looking for ways to drive revenue from their social channels. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. The user can choose any of these statements by tapping on them in the Messenger interface.

Some can be entertaining, like Cleverbot, which was built to respond to prompts like a human would in normal conversation. Looking for a comprehensive and affordable SEO tool that can help you optimize your website, track your rankings, and analyze your competitors? SE Ranking is a cloud-based SEO suite that offers a range of features for different aspects… This has the potential to save healthcare workers and patients tons of time, either spent waiting or diagnosing.

The dos and don’ts of using chatbots for business

A chatbot can instantly engage customers, understand their needs, and offer tailored recommendations. People love brands that “get them,” and this technology allows your brand to do just that. As you go on to build a chatbot for your business, remember to always keep a customer friendly mindset.